EXERCISE IS b.u.l.l.s.h.i.t.!

Bodybuilding Using Logical Lifting & Scientific Heuristics To Inform Training

take Back control of youR health!

I’m Logan Herlihy. I’ve been a personal trainer and health coach for almost 10 years. In that time I’ve trained tens of thousands of sessions, and help my clients lose hundreds of pounds. Exercise and diet doesn’t need to be complicated. If you’re ready to work with a real expert and get rid of all the BS, fill out the contact form below and setup a complimentary Discovery Call TODAY.

Logo for the podcast titled 'Exercise is B.U.L.L.S.H.I.T.' hosted by Logan Emmett Herlihy, M.S. The logo features the letters 'E' and 'B' with a design resembling a dumbbell, with a splash graphic. The text is in white and orange on a black background.

“EXTREMELY VALUABLE RESOURCE FOR STAYING UP TO DATE ON ALL THE IMPORTANT AND LATEST RESEARCH REGARDING HIGH INTENSITY TRAINING. GREAT TAKEAWAYS FROM EACH EPISODE THAT YOU CAN APPLY TO YOUR WORKOUTS AND YOUR LIFESTYLE”

— APPLE PODCAST LISTENER

Where Else to Listen

What People Are Saying

  • ★ ★ ★ ★ ★

    LOGAN AND THE TEAM AT REFORMED FITNESS HAVE OVER 150+, 5★ GOOGLE REVIEWS.

    IF YOU’RE LOOKING FOR THE BEST VIRTUAL PERSONAL TRAINING SERVICE ON THE PLANET…. LOOK NO FURTHER!

  • ★ ★ ★ ★ ★

    “I’ve been working with Logan for nearly a year, and it has been life-changing. I have never been consistent with going to a gym or a class, but knowing that a quick 30 minute workout, that is targeted to my goals, can be done a few times a week… has made it easier to commit and stay on-track. He listens to my concerns, adjusts when I need to, but is so encouraging and kind when I need a little extra push!

    -Megan M., Google Reviews

  • ★ ★ ★ ★ ★

    “Logan is an absolutely INCREDIBLE coach with a wealth of knowledge. He has been instrumental in teaching me how to get the most out of my training, and successfully guiding me into middle age with strength and vitality. Aside from his knowledge, Logan is incredibly kind and thoughtful and obviously has a great passion for what he does. I can not recommend Logan and Reformed Fitness highly enough!”

    - Nik D., Google Reviews

  • ★ ★ ★ ★ ★

    “After reading Logan’s book ‘How 2 Look Good Naked,’ and employing his simple methods to strength and weight loss… I am very excited as he is able to expand and explore topics of fitness on a new media platform. Logan is a rising star in the industry to say the least. Not everyone has the balls to turn traditional training and nutritional methods upside down… but Logan backs it up with science, experience and results.”

    - Ryan Soderberg, Apple Podcast Review

  • ★ ★ ★ ★ ★

    One of the best training sessions I’ve ever received. I was just the right amount of sore for a couple days. Highly recommend!

    -Kinzi of KPEXHomeGymLab, Google Review

  • ★ ★ ★ ★ ★

    Logan is incredible and easy to work with. They know what they are doing and they work with you step by step and pivot along the way which personalized the experience in a way that you just can't beat at a gym or with an AI plan. I live the immediate feedback I get when my posture is not correct and being able to work virtually allows me to connect from anywhere to make sure I meet my goals for the week!

    -Amelia J, Google Review

  • ★ ★ ★ ★ ★

    I have trained for over 150 sessions virtually with various trainers of the past 2 years. In my first few sessions with Logan and Reform the difference was palpable.
    I am a personal trainer myself and owner of my own training business my time is limited but want to keep and improve my strength and capacity to handle all things physical life has to throw at me. I know beyond a shadow of a doubt that is exactly what Reform Fitness and my trainer Logan is providing. The most time efficient yet effective workout possible.
    The second most important part for me is the ease of booking and paying. Their is set up is professional and easy to use.
    I have been able to take off the mental load of trying to book and find time and worrying about sessions and payment.
    Thank you Reform I can not more highly recommend.

    -Christina A, Owner Buffalo Training House, Google Review

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